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  • Writer's pictureRaim Yestayev

Selecting the Right Roofing Contractor: A Comprehensive Guide

When it comes to buying a new roof, it's a significant investment that most homeowners in the United States only undertake once or twice in their lifetimes. For many, this might be their first experience with such a crucial decision. Yet, your roof is not just any part of your home; it's the cornerstone of protection and durability. That's why we're here to assist you in making an informed decision, providing you with the knowledge needed to navigate this process effectively. In this article, we'll delve into the essential steps of finding and qualifying roofing contractors.

1. The Power of Reviews:

The first step in your quest for the right roofing contractor is to explore customer reviews. Various platforms, such as Facebook, Google, Yelp, and the Better Business Bureau, host an abundance of feedback from previous clients. Among these, Google reviews stand out as a primary source of information.

- Embrace Positivity: Seek out roofing companies that boast predominantly positive reviews. While a few negative reviews are common, it's the overall sentiment that matters most.

- Analyzing Negatives: Don't shy away from negative reviews; instead, scrutinize them. Pay attention to how the company owner responds. Professional and detailed responses that address and resolve issues demonstrate a commitment to customer satisfaction.

- Discern Authenticity: Be discerning when encountering reviews. Authentic reviews tend to be specific, lengthy, and often mention employees or sales representatives by name.

2. Social Media Insights:

Investigating a roofing company's social media presence can provide additional insights. While not a definitive criterion, active engagement on platforms like Facebook and Instagram can indicate a company's vitality and community involvement.

- Showcasing the Human Side: Companies with an active online presence often introduce their employees and highlight community engagement. This offers a glimpse into the company's values and the people behind it.

3. Insurance Vigilance:

Roofing is a high-risk profession, with potential injuries and property damage. It's imperative to ensure that the roofing contractor carries adequate insurance coverage. Key insurance policies include:

- Workman's Compensation Insurance: This safeguards you in the event of worker injuries on your property, preventing you from potential legal liabilities.

- General Liability Insurance: Essential for covering property damage or injuries resulting from the roofing work, this policy is critical for safeguarding your interests.

- Subcontractor Assurance: If subcontractors are involved, verify that they, too, possess the necessary insurance coverage to prevent any legal complications.

4. License Verification:

Before finalizing your decision, confirm that the roofing contractor holds all required licenses to operate in your area. Depending on your locality, this may include a business license, contractor license, or even a specific roofing license.


Selecting the right roofing contractor is a pivotal step in securing a durable and reliable roof for your home. By following these guidelines, you can make an educated decision that safeguards your investment and ensures the success of your roofing project. Transparency, positive reviews, insurance coverage, and proper licensing are the cornerstones of qualifying roofing contractors. With these considerations in mind, you'll be well-equipped to choose the right professionals to handle your roofing needs. Stay tuned for more informative articles in our series on buying a new roof.

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